Mallorca in numbers
No demand problem. A system problem.
The market for second homes in Mallorca is large, international and badly connected. The numbers behind the platform.
The market
Who lives, visits and buys.
INE
~1M residents
More than one in four born abroad.
Ibestat
13.6M visitors
in 2025.
Aena
33.8M passengers
through Palma airport in 2025.
Notaries
42% from abroad
of buyers in the Balearics.
Ministry of Housing
+80% in ten years
in property values.
Ibestat / INE
1 in 3 homes
empty or used only now and then.
The supply side
Many homes. Many offices. One home, many times.
idealista, Oct 2026
18,056 homes
for sale in Mallorca on one portal alone.
Estimate
~7,000 agents
working in Mallorca.
Our estimate
1–10+ times
the same home listed again and again.
The value on the table
Our estimates.
Commission
~€1bn
18,056 homes × ~€1.07M average asking price × 5% fee. Even if duplicates halve the list, it is half a billion.
Ibestat
€189 per guest per day
spent in Mallorca by German guests in 2025.
Ibestat + our estimate
~€16bn a year
spent by tourists in Mallorca, of €23.4bn in the Balearics.
Sources: INE, Ibestat, Aena, Spanish notaries, Ministry of Housing, idealista (24 Oct 2026; Balearic asking price ~€5,340/m², ~200 m² assumed). Estimates are marked as ours.
A system problem has a system answer.
One truth per home, shared with everyone who sells it.