About Business Hub Mallorca
Why I'm building a platform, not another agency.
I have lived in Palma for eight years. I see the same homes sit for years, owned by people far away, sold by many offices with many prices. The work is good. The system around it is not.
Torben Aagaard · Founder
Forty years of building technology
I have built technology for four decades, with armies of consultants, developers, architects and testers, some as far away as India.
As late as two years ago that was still how it was done. Today around 85% of those roles are no longer needed (my estimate). Homebase runs on open technology with 70% fewer plug-ins and none of the big proprietary suites.
What I believe about 2030
2030 is three years away. By then the work behind the screen is gone, and the value goes to the people who meet people.
Two options: get very good at training your AI agent, or get very good at working with people. We are building for both.
What I believe
Structures where everyone wins.
Whoever creates value shares in it: owners, agents, specialists, members.
How we work
Technology and AI as infrastructure.
One truth for every home, so nobody has to rebuild it, and everyone can sell it.
What we protect
Your data stays in the EU.
No advertising, no selling data, no third parties reading along.
One machine room, many fronts
Mallorca Homebase
Our own Mallorca front and first customer: homes, owners, buyers, guests and the local team.
mallorcahomebase.com →Business Hub Mallorca builds Homebase
We never own the homes we connect. We own the truth about them, and the connections to everyone who brings them to market.
See the platform →The vision
Seven questions. One date.
A fixed goal and a fixed date. Every year until then works back from it.
- 01What if you stopped searching, and got found?
- 02What if a home had one truth instead of ten listings?
- 03What if most viewings never had to happen?
- 04What if you didn’t need to own all of it to enjoy all of it?
- 05What if empty homes paid their way, and Mallorca’s with them?
- 06What if the work behind the screen just disappeared?
- 07What if the people who create the value kept it?
What if Mallorca is only the first?
The machine room is how we get there.
Inside the machine roomCountdown to 2030
We work back from 2030. Every year until then has a job.
The company
Business Hub Mallorca builds and runs Homebase.
What we are
A platform company
We live from transactions. The homes and experiences we connect are never ours.
What we run
The machine room
Records, distribution, accounts, agreements and the flows between them, for every front.
Where we are
Palma, Mallorca
Business Hub Mallorca S.L. · CIF B16356669 · Registro Mercantil de Mallorca, hoja PM-100452
Write to me directly.
Partners, destinations and investors: one message is enough.
WhatsApp +34 620 076 734